European Dental Students Association (EDSA), logo projects   author Ilia Gruev, Plamena Todorova   client EDSA | 1 | The abbreviation is converted into a large grinning smile and the festive arrangement reminds of the universities' emblems, creating a paradoxical contradiction full of humour. author – Ilia Gruev | 2 | Here the sense of humour is leading too. author – Plamena Todorova The informal facetious approach wasn't accepted by the client.